Journal · 20 application guides

Where video goes to work.

Practical guides to using stock footage and 3D animation across websites, campaigns, presentations, products, science, culture and places. Each article focuses on one application area and links to the clips that support it.

  • Web & digital
  • Advertising
  • Business
  • Technology
  • Industry
  • Science & health
  • Culture
  • Travel

All application guides

Twenty focused reads, each covering one way video is used in real projects. Open a guide to see practical advice and the clips that illustrate it.

A glowing blue particle wave moving through dark space Web & digital Video Backgrounds That Make a Website Feel Alive How video backgrounds add depth to websites without slowing them down, plus a practical checklist for loops, contrast and mobile performance. Read the guide ↗ A detailed spider web with the word SALE woven into its strands Social & advertising Short-Form Video for Social Campaigns People Actually Watch A practical guide to short-form social video: hooks, captions, vertical crops, seasonal campaigns and the metrics that actually matter. Read the guide ↗ A retro sports car driving toward a neon sunset on a grid road Automotive & lifestyle Selling Cars With Motion: Video for Automotive Brands How automotive brands use motion to sell desire, explain new technology and turn a showroom screen into a launch event. Read the guide ↗ Faceted low-poly hills moving under changing light Business & presentations Presentation Videos That Keep a Room Awake Make presentations and pitch decks feel alive with subtle video backgrounds that support the speaker instead of competing. Read the guide ↗ Water droplets dancing above a speaker cone in slow motion Music & entertainment Visualizing Sound: Video for Music and Live Shows From album rollouts to stage LED walls: how music and audio brands turn sound into a visual identity. Read the guide ↗ An illuminated microchip with glowing circuit pathways Technology Launching Technology With Video People Understand Launching hardware, software or AI? A guide to explainer video that makes complex technology clear and credible. Read the guide ↗ Connected server hubs and network nodes in a futuristic digital landscape Finance & Web3 Blockchain Without the Buzzwords: Video That Explains Crypto Blockchain and crypto explained without the hype — visual metaphors, trust-building and responsible education. Read the guide ↗ A whale swimming through a surreal market scene with trading candles and gold coins Finance & Web3 Financial Storytelling With Video: When a Metaphor Beats a Chart Financial brands use video to turn abstract value into a human story. A guide to metaphor, investor films and compliance. Read the guide ↗ A high-tech corridor lined with illuminated server racks Technology Cloud, Data and Trust: Video for Infrastructure Brands Cloud, data centers and cybersecurity: how to make invisible infrastructure feel reliable, human and trustworthy. Read the guide ↗ Glowing signals travelling through branching neuron-like connections Health & science Healthcare Communication That Feels Human Healthcare and biotech video that explains complex science while respecting patients, clinicians and regulators. Read the guide ↗ Golden and cyan energy waves branching through a dark digital network Health & science Making Science Visible: Video for Research and Deep Tech How research teams use animation and abstract footage to make invisible science visible — without overclaiming. Read the guide ↗ Humanoid robots assembling components in a modern factory Industry Inside the Smart Factory: Video for Manufacturing and Industry 4.0 Manufacturing and Industry 4.0 video: factory tours, automation stories and recruitment films that feel authentic. Read the guide ↗ A young boy wearing a VR headset in a futuristic room Education E-Learning That Sticks: Video for Courses and Onboarding E-learning and onboarding video that sticks: chunking, scenarios, accessibility and measuring real understanding. Read the guide ↗ Heavily equipped soldiers advancing through a battlefield with explosions Entertainment Game Trailers and Esports Hype: Video for Interactive Entertainment Game trailers, esports packages and stream overlays: how interactive entertainment builds hype without losing trust. Read the guide ↗ Bioluminescent jellyfish drifting above a colourful coral reef Environment Blue Planet, Clear Message: Video for Sustainability Campaigns Sustainability campaigns that avoid greenwashing: show the place, the evidence and a concrete next step. Read the guide ↗ A glowing blue Earth globe inside a digital interface of circuit lines and nodes Travel Destination Inspiration: Video for Travel and Tourism Travel and tourism video that turns inspiration into bookings — with specificity, honest stories and clear calls to action. Read the guide ↗ An alternate composition of a holographic Earth and connected network elements Industry Moving the World: Video for Logistics and Global Trade Logistics and global trade video that makes a complex network feel simple, reliable and human. Read the guide ↗ Glass orbs suspended on fine strings, catching the light Arts & culture Beyond the White Cube: Video for Museums and Immersive Exhibitions Museums and immersive exhibitions: how video adds interpretation and atmosphere without competing with the collection. Read the guide ↗ Warm light streaks travelling across intricate mechanical panels Entertainment Title Sequences, Screens and Atmosphere: Video for Film, TV and Broadcast Title sequences, broadcast packages and screen inserts: the craft of building a world in seconds. Read the guide ↗ A geometric crystal formation glowing with golden light and floating particles Brand & lifestyle The Art of Premium: Video for Luxury Brands Luxury brand video is about restraint, texture and time. A guide to premium campaigns that never look discounted. Read the guide ↗